Applied Business Administration

Bachelor of Arts (B.A.)


Comprehensive fundamental training provides a solid basis for the acquisition of broad expertise and a specific profile of expertise through the choice of two business management priority study-paths.

Currently, the following priority study-paths are offered: Marketing, Controlling, Taxation, Organization and Management, Banking and Finance, Technology and Quality Management.

On the basis of scientific knowledge as well as the theoretical and applied course content, the programme will equip students to use methods and business management expertise for problem solving in the workplace as well as to observe problem-related aspects of other disciplines.

Professional Fields of Activity

  • Managerial duties and specialist positions in companies or associations.
  • Specialist functions, e.g. in marketing or controlling of businesses
  • Entry-level as an assistant in accounting or tax consultancy
  • Consultancy in businesses and organizations

Further postgraduate opportunities

Applications and Admissions

Admissions Requirements

Advanced technical college entrance qualification or General university entrance qualification (Abitur)

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Dual study-work programme