A consistent corporate design ensures that the BTU Cottbus–Senftenberg and its diverse offers and excellent services is perceived amongst a regional, national and also international public. This also supports the successful communication of the university. Even though the individual departments communicate with the public independently, the BTU Cottbus-Senftenberg presents itself as one entity.
The Design Handbook of the BTU includes all CD guidelines and rules. It is aimed at anyone who, as a part of their work for the university, is assigned with design-related duties or has to publish information materials. At the same time, it forms the basis of work for advertising agencies and printers when orders are assigned to third parties.
Please ensure that you are using the latest version of this handbook. The corporate design develops with the university, its guiding principle and, in the long term, with overall aesthetic perception.
The logo is the basis as well as the key feature of the visual image of the BTU Cottbus–Senftenberg – a visual symbol which, as identifying feature, represents the whole university. The form and colour are defined and may not be changed. A choice of logo versions is available to choose from in standard and compact version as well as in German and English.
The copyright for the logo is the property of the BTU Cottbus-Senftenberg. If you have any questions concerning the use of this please contact the Marketing and Communications Department.
- The official spelling of the university is the: Brandenburg University of Technology Cottbus–Senftenberg or BTU Cottbus–Senftenberg.
- In contrast to the logo, there is no spacing before or after the dash between Cottbus and Senftenberg in text. The short hyphen may also be used as an alternative although always without spacing.
- Any further abbreviation of the name should, if possible, only be used in internal correspondence or on a working level: BTU.
- Our in-house font for letters, e-mails or further lettering is "Arial" or "Whitney" for bigger or overriding publications.