Influence of entertaining content in social media marketing for a health service provider

Approaching very old people: Rely on traditions and don’t forget to call

Attention please! How attention drives social media engagement

When influencers promote their own products: Trust perceptions following explicit versus implicit promotion styles

Captivate Your Audience: Suggestions for Enhancing Social Media Engagement Through Captions

The Influence of Participative Pricing Mechanisms on Purchase Decisions - an Empirical Comparison of PWYW, PYP, and Fixed Price

Promoting Price Discounts across Channels: The Role of Discount Level and Product Sales Frequency

Setting Up Seeded Marketing Campaigns With Nano-Influencers For Activity, Sales, and Return-On-Investment

Behavioral Pricing and Innovative Pricing Mechanisms in Purchase Decisions - a Review and Recommendations for Future Research

How to Optimize Your Social Media Caption To Generate More Engagement :) # Captionize #Social Media

Geschäftsmodelle im Zeitalter der digitalen Transformation: Pipeline- vs. plattformbasierte Ansätze

Brusch, Michael; Büsch, Victoria; Brusch, Ines: Berufstätigkeit im Ruhestandsalter – Wunsch und Wirklichkeit von potentiellen Arbeitnehmern aus der Region Berlin-Brandenburg

Controlling for unobserved time series variables with Takens’ embedding theorem

Filtering Survey Responses from Crowdsourcing Platforms: Current Heuristics and Alternative Approaches

How Television and Print Advertising, Digital Banners, and Firm-Created Word-of-Mouth Support Different Stages in the Path to Adoption

Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign

Integrating Seeded Marketing Campaigns

How Seeded Marketing Campaign Size, Content, and Duration Drive Sale

So Fair and Foul a Fruit I Have Not Seen: The Effect of Lighting Type on the Evaluation of Perfect and Flawed Fruit

The Impact Of A Mobile Sales Channel On Online And Brick And Mortar Retail

Betweenness and the emergence of order

Empirically Confirming the Bidirectional Link Between Advertising and Aggregate Consumption with a Nonlinear Causality Test

The Influence of Psychological Distance on Consumers’ Willingness to Pay

Empirically revisiting advertising and aggregate consumption: Evidence from a nonlinear causality test

Using willingness-to-pay ranges for targeting revenue leaders in seeding programs

Psychological Distance and Willingness to Pay

A Meta-Analysis on the Consequences of Price Fairness Perceptions: The Moderating Influence of the Economic Situation

Target “the Uncertain”– An Approach Based on Willingness to Pay as a Range

Introducing the WOM Transmitter in Generational Word of Mouth

’BDM-Range’ – A Coherent Alternative to Measure Willingness to Pay as a Range

Brusch, Ines: Understanding Customer Preferences Using Image Classification – A Case Study

Brusch, Ines; Schwarz, Benjamin; Schmitt, Rebecca: Compelling the market leader - The importance of service quality factors in e-commerce

Brusch, Michael; Büsch, Victoria; Brusch, Ines: Willingness to Prolong Working Life: An Empirical Analysis of Reasons, Intentions and Connections in Germany

Einflussfaktoren auf die Güte von Datenerhebungen im Kontext von Produktentwicklungsprojekten

Verifying User Preferences - A Content Based Analysis of Images in an Online Travel Community

Influence of Error Factors in Marketing Research: A Monte Carlo Method Based Analysis in the Retail Context

Viral Marketing in the Event Industry: An Empirical Investigation to Determine of factors influencing the viral distribution of events

Versioning, Price Fairness and Purchase Decision – an Empirical Investigation

Service Quality in Hospitals – The Influence of Pre-Process Telephone Waiting Times

Factors Influencing the Goodness of Data of Quality Measurement Surveys: A Monte Carlo Simulation Based on a SERVQUAL Investigation

Utilizing Post Retirement Employment in Small and Medium-Sized Enterprises

Drivers and Dimensions of Employer Branding: An Empirical Analysis of Student Perceptions of a Preferred Employer

Why Consumers Engage in Do-It-Yourself Projects – Motivation and Co-Creation in Fabrication Laboratories (Fab Labs).

Are Vital Parameters Suitable for Predicting Technology Acceptance of E-Health Applications?

Rese, Alexandra; Pantano, Eleonora, Baier, Daniel: The Role of Cultural Dimensions in the Acceptance of of Augmented Reality in Retailing. European…

Baier, Daniel; Rese, Alexandra; Schreiber, Stefanie: Measuring the Acceptance of New Technolo-gies in Marketing: Surveys vs. Online Reviews. European…

Towards Lifestyle Segmentation via Uploaded Images from Surveys and Social Networks

Attraktivität von Arbeitgebern: Analyse aus Sicht potentieller akademischer Mitarbeiter

Employer Branding as Important Issue in Attracting New Academic Employees – An Assessment from a Student’s Point of View

Löffler, Stephanie; Baier, Daniel: Using the Service Profit Chain to Establish the Relationships between Loyalty, Satisfaction and Productivity at…

Rese, Alexandra; Pantano, Elonora; Baier, Daniel: Cross Cultural Analysis of the Acceptance of Technology-Based Innovations at the Point of Sale: The…

Schreiber, Stefanie; Rese, Alexandra; Baier, Daniel: Exploring Augmented Reality Applications in Mobile Retailing: The Influence of Technology…

Baier, Daniel; Rese, Alexandra; Schreiber, Stefanie: Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale - The Case of…

Sharing Photographs in Social Networks – Privacy vs. Self-Presentation Motives of Consumers

Evaluating Advertising Campaigns Using Image Data Analysis and Classification

Baier, Daniel; Pełka, Marcin; Rybicka, Aneta; Schreiber, Stefanie: Ratings-Based Versus Choice-Based Conjoint Models in Predicting Choices, 3rd…

Market Segmentation by Clustering Photos: Analyzing Color Spaces and Distance Measures

Sänn, Alexander; Baier, Daniel; Rese, Alexandra: Lead User In Business-To-Business Applications: Implementing The Voice Of The Customer To Verify…

Baier, Daniel; Pełka, Marcin; Rybicka, Aneta; Schreiber, Stefanie: Ratings-Based Versus Choice-Based Conjoint Analysis for Predicting…

Schreiber, Stefanie; Baier, Daniel: Multivariate Landing Page Optimization Using Hierarchical Bayes CBC Analysis, European Conference on Data…

Löffler, Stephanie; Baier, Daniel: Market Simulation Using Hierarchical Bayes Choice-Based Conjoint Analysis as a Starter, European Conference on Data…

Lifestyle Segmentation Using Uploaded Digital Images Instead of Rated Items: A Comparison

Kutschke, Anke; Rese, Alexandra; Baier, Daniel: Local Factors and Their Impact on Collaborative Performance in the German Energy Sector, The R&D…

Rese, Alexandra; Kutschke, Anke; Baier, Daniel: Analyzing the Relative Influence of Available Supply Factors on the Successful Development of New…

Sänn, Alexander; Baier, Daniel; Rese, Alexandra: The Presumer Effect: Implementing the Customer’s Voice to Radical New Product Development for…

Using Image Analysis for Improving Marketing Strategy: Algorithms for Feature Extraction and Model Building

Rese, Alexandra; Baier Daniel: How different must members of innovation networks be in order to be innovative? 16th Annual Interdisciplinary…

Rese, Alexandra; Gemünden, Hans-Georg; Baier, Daniel: Rasch Models for Analyzing Role Models in  Inter-Organisational Innovation Processes, 36th…

Baier, Daniel;  Polasek, Wolfgang; Rese, Alexandra: Spatial Modeling of Dependencies Between  Population, Education, and Economic Growth, 36th Annual…

Rese, Alexandra; Gemünden, Hans-Georg; Baier, Daniel: Rasch Modeling of Innovative Behavior in Networks, 34th INFORMS Marketing Science Conference,…

Kutschke, Anke; Rese, Alexandra; Baier, Daniel: Spatial Success Factors for Product and Process Innovation in the Renewable Energy Sector, 34th…

Grouping of Customers Using Uploaded Photos Versus Responses to Rating Scales: A Comparison

Image Data Analysis and Classification in Marketing

Rese, Alexandra; Baier Daniel: Networks of Promotors as Success Factor for Radical Innovation: Theoretical Considerations and Empirical Findings, TIE…

Kutschke, Anke; Rese, Alexandra; Baier, Daniel: Kristallisationspunkte in Clustern: Universitäten als Ausgangspunkt von Netzwerken im Bereich…

Rese, Alexandra; Baier Daniel: Innovation Communities als Erfolgsfaktor: Ergebnisse einer Befragung von Innovationsnetzwerken, Abschlusskonferenz des…

Feature Selection and Clustering of Digital Images Versus Questionnaire Based Grouping of Consumers: A Comparison

Using Image Clustering Algorithms for Marketing Purposes

Image Clustering Algorithms and the Usage of Images for Marketing Purposes

Rese, Alexandra; Baier, Daniel: Modelling Antecedents and Consequences of Cooperative Learning in Business Planning Courses. 14th Annual…

Rese, Alexandra; Sand, Nicolai; Baier, Daniel: Innovation Communities: Investigating Innovation Networks at the Interpersonal Level. 13th QMOD…

Image Clustering for Marketing Purposes

Rese, Alexandra; Sand, Nicolai; Baier, Daniel: Group identity and group interaction in innovation networks, 17th International Product Development…

Rese, Alexandra; Baier, Daniel: Ansätze zur Wirkungsanalyse von Businessplan Seminaren. 3. Symposium zu Entrepreneurship und Innovation, Potsdam,…

Rese, Alexandra; Baier, Daniel: Der Einfluss von Maßnahmen zur Vermittlung von Gründungswissen auf Kompetenzen und Gründungsbereitschaft von…

Rese, Alexandra; Bäsler, Maurice; Baier, Daniel: Comparing Team Conflict, Information Satisfaction, and Team Performance with Respect to the Use of…

Rese, Alexandra; Baier, Daniel: Smart Homes with Assisting Services and Technologies - The Wishes and Needs of Elderly People. 16th International…

Sand, Nicolai; Rese, Alexandra: Promotor Networks in Radical and Incremental Innovation Projects: Constellations, Success Factors and Interactions.…

Rese, Alexandra; Baier, Daniel: Assessing the Effect of Students' Entrepreneurial and Cooperation Competencies on Team Cooperation, Team Satisfaction,…

Rese, Alexandra; Sand, Nicolai; Baier, Daniel: Relevance and Contribution of Promotor Networks in Cross-Company Innovation Projects: An Empirical…

Rese, Alexandra; Baier, Daniel: Success Factors for Innovation Management in Networks of Small and Medium Enterprises. 16th International Product…

Rese, Alexandra, Bäsler Maurice & Daniel Baier:  Evaluating the Effects of Method-Based Tools on Team Decision Making and Team Performance. 15th…

Bäsler, Maurice; Rese, Alexandra & Ralf Woll (2008): Methodenbasierte Kommunikation zur Konfliktbewältigung in Entscheidungsgruppen der…

Baier, Daniel & Alexandra Rese: Entwicklung einer Gründungs- und Teamkompetenzwerkstatt für fachheterogene Studien- und Gründungsteams. 15.…

Rese, Alexandra & Baier, Daniel: Deciding on new products using a computer-assisted real options approach. The R&D Management Conference 2007, Bremen,…

Bäsler, M., Rese, A., Woll, R. & M. Eckert: Designing group experiments to analyse the effectiveness of marketing and quality management methods for…

Rese, A. & D. Baier: Konflikte in der Produktentwicklung: Häufigkeit, Auswirkungen. Handlungsempfehlungen - eine empirische Untersuchung, 23.…

Rese, A. & D. Baier: Conflicts in new product development: frequency, consequences, and handling recommendations, The R&D Management Conference 2006,…

Rese, A. & D. Baier: Chancen und Risiken für den regionalen One-Stop-Shop: Gestaltungsempfehlungen für One-Stop-Shops, eingeladener Hauptvortrag für…

11:11 01-10-2005 +++ Vorträge +++ --> ###Autoren...

Baier, Daniel, Rese, Alexandra: Chancen und Risiken für ein regionales "One-Stop-Shop"-Modellprojekt: Erste Ergebnisse einer Studie,…

Baier, D.; Rese, A. & E. Gorna: Analyse der Bedarfsstruktur von Kunden des Bau- und Ausbausektors in Polen, Präsentation im Rahmen eines Workshops in…

Rese, A.: Arbeitsmarkt und Familie: Frauenerwerbstätigkeit und ihr Einfluss auf die Familienbildung, Promotionskolloquium, Karlsruhe, 12/2003.