New: World in Transition and Sustainability Marketing (in English!)
If you have any questions please contact Ms. Klabuhn via mail: janny.klabuhn(at)b-tu.de
In cooperation with the "Virtuelle Akademie Bremen" Link: http://www.va-bne.de/
World in Transition
In this lecture, the WBGU presents its flagship report »World in Transition - A Social Contract for Sustainability«. The lecture starts with an interview that provides a comprehensive overview about the global transformation towards a low-carbon society. Subsequent lectures highlight the characteristics of the so-called »anthropocene«, including the main impacts of climate change. A detailed view on concepts of transformation is presented and aspects of technical and economic feasibility are adressed in detail. The role of the state and change agents in the transformation process are also examined. Finally, you will become familiar with some instruments and measures that can advance the great transformation towards sustainability. A special lecture focuses on the role of scientific advice in policy making and explains the functioning of the WBGU and how the WBGU produces scientific policy advice.
The lecture «World in Transition« is offered by members of the German Advisory Council on Global Change (WBGU).
Whether it is coping with ‘Peak Oil’, meeting the challenge of climate change, helping farmers in poorer countries through fair trade, or finding ways to keep discarded products out of the landfills, sustainability issues are the biggest challenges facing businesses. The course shows how the complexities of sustainability issues can be integrated into marketing. The systematic, step-by-step approach of sustainability marketing involves: an analysis of socio-ecological priorities to complement conventional consumer and market research; an integration of ethical values into marketing strategy; the development of sustainability marketing strategies; a new consumer-oriented sustainability marketing mix of the ‘4 Cs’ (Customer Solutions, Communications, Customer Cost, Convenience) to replace the outmoded and producer-oriented ‘4 Ps’; and finally an analysis how innovation and marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. The course is ideally suited to both students and practitioners at many different levels and disciplines, including marketing, innovation, CSR, sustainability and environmental management.
The lecture «Sustainability Marketing« is offered by Prof. Dr. Frank-Martin Belz and Prof. Ken Peattie.
It is a video-based, guided self-study course.
Learning videos: ca. 45 hours (4 SWS)
Preparation and post-processing: 60 hours
Excercises for self-study: 45 hours
Exam preparation: 30 hours
Lecture is offered:
Introduction (just about organizational issues, once at the beginning of every semester!):
|Gliem (just organisation)||Wednesday, 11.30 - 13.00 h||LG 3A, R348||12.04.2017|