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UID:news-31762@www-t3-2.b-tu.de:51201
SUMMARY:Workshop: Marketing, Market Analysis and Financial Planning
DESCRIPTION:We are pleased to invite you to our workshop on 7 July 2026.\nAttendance is compulsory for official EXIST-Women 2026 participants. If you are unable to attend, please send us a brief explanation by email.\nImportant note: Registration via our Guestoo platform is essential, as the speaker is preparing individual handouts and feedback for each participant.\nRegister now – take part free of charge!\nDate: 7 July 2026Venue: Startblock B2, Training Hall (2nd floor), Cottbus\nPart 1: Marketing and market analysis\n10.00 – 12.00\nHow to develop your positioning strategically\nIn this workshop, you’ll learn the basics of market analysis, competitor analysis and positioning. Together, you’ll explore how to define target audiences, analyse competitors and develop concrete marketing strategies based on this analysis.\nPart 2: Financial plan, insights & Q&A\n1.00 pm – 4.00 pm\nFinancial planning is one of the most important foundations of any start-up. In this workshop, you’ll be given a clear introduction to financial planning and learn about key financial indicators such as liquidity, capital requirements, profitability and the break-even point.\nYou are welcome to bring along your own questions and business plans for discussion.\nThe workshop will be conducted predominantly in English. Of course, you are welcome to ask questions in German at any time. The speaker will address these and, where necessary, explain specific points in German as well.\nSpeaker\nAnett Lommatzsch (manus ordinans)\nAnett Lommatzsch has been supporting start-ups and SMEs for many years in the areas of strategy development, business innovation and change management. 
LOCATION: Startblock B2, Trainingssaal (2. OG)\, Zentralcampus - BTU Cottbus-Senftenberg Platz der Deutschen Einheit 1 03046 Cottbus
DTSTAMP;TZID=Europe/Berlin:20260707T100000
DTSTART;TZID=Europe/Berlin:20260707T100000
DTEND;TZID=Europe/Berlin:20260707T160000
URL:https://www.b-tu.de/en/news/article/31762-default-c4067b22102b4e1b246c8288d8ea23db
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