Corporate design

A consistent corporate design ensures that the BTU Cottbus–Senftenberg and its diverse offers and excellent services is perceived amongst a regional, national and also international public. This also supports the successful communication of the university. Even though the individual departments communicate with the public independently, the BTU Cottbus-Senftenberg presents itself as one entity.

The Design Handbook

The Design Handbook of the BTU includes all CD guidelines and rules. It is aimed at anyone who, as a part of their work for the university, is assigned with design-related duties or has to publish information materials. At the same time, it forms the basis of work for advertising agencies and printers when orders are assigned to third parties.
Please ensure that you are using the latest version of this handbook. The corporate design develops with the university, its guiding principle and, in the long term, with overall aesthetic perception.

The logo

The logo is the basis as well as the key feature of the visual image of the BTU Cottbus–Senftenberg – a visual symbol which, as identifying feature, represents the whole university. The form and colour are defined and may not be changed. A choice of logo versions is available to choose from in standard and compact version as well as in German and English.
The copyright for the logo is the property of the BTU Cottbus-Senftenberg. If you have any questions concerning the use of this please contact the Marketing and Communications Department.

Templates for correspondence

For external correspondence, please use the current templates for letter paper.

This website uses cookies. There are two types of cookies: The first type supports the basic functionality of our website. The second allows us to improve our content for you by saving and analyzing pseudonymised user data. Since this second type is technically not required to run the website, you can withdraw your consent to those cookies at any time. For more information please visit our pages on data protection.

Mandatory

These cookies are needed for a smooth operation of our website.

Statistic

For statistical reasons, we use the platform Matomo to analyse the user flow with the help of website users‘ pseudonymised data. This allows us to optimize website content.

Name Purpose Lifetime Type Provider
_pk_id Used to store a few details about the user such as the unique visitor ID. 13 months HTML Matomo
_pk_ref Used to store the attribution information, the referrer initially used to visit the website. 6 months HTML Matomo
_pk_ses Short lived cookie used to temporarily store data for the visit. 30 minutes HTML Matomo