Homepage/social networks

The publication of the most up-to-date and target group-orientated information on the BTU homepage via various channels depending on the type, relevance and target group:

Internet News Box

For the target groups: general public, university public, media/editorial departments 

The information can be entered as current announcements or events in the university’s editorial system by the editors of the various BTU departments (Deaneries, Departments, Boards, Facilities/Institutions, Student Body, Administration). Depending on the target group, this is then published on the own website, on the intranet or the BTU homepage. The system which has been conceived for this on TYPO3 basis has been designed so that the publication on overriding pages (e.g. of the faculty or the BTU homepage) can be automatically suggested by mouse click. It is the relevant departments which are responsible for approval. For the homepage, for example, this is the Communications and Marketing team. For access to the editorial system as well as induction/training, BTU members can contact José Villegas in the multimedia centre.
Tutorials on working with TYPO3 (Intranet)

Social networks

For the target groups: general public, university public, media/editorial departments (differentiated according to channel)

Social media offers many opportunities for contacting/interacting with or informing various target groups. The BTU is represented on various social network platforms. In our Social Media Guidelines, we have summarised a few points for employees (only accessible via the intranet) to consider when working with social networks.

Intranet

For the target group: university public

Those who are authorised to write/enter text are able to publish information on the university’s intranet pages as well as in the editorial system which is especially for BTU members.

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Mandatory

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Statistic

For statistical reasons, we use the platform Matomo to analyse the user flow with the help of website users‘ pseudonymised data. This allows us to optimize website content.

Name Purpose Lifetime Type Provider
_pk_id Used to store a few details about the user such as the unique visitor ID. 13 months HTML Matomo
_pk_ref Used to store the attribution information, the referrer initially used to visit the website. 6 months HTML Matomo
_pk_ses Short lived cookie used to temporarily store data for the visit. 30 minutes HTML Matomo