11459 - Principles of Tourism and Visitor Management Modulübersicht

Module Number: 11459
Module Title:Principles of Tourism and Visitor Management
  Grundzüge des Tourismus und Besuchermanagements
Department: Faculty 6 - Architecture, Civil Engineering and Urban Planning
Responsible Staff Member:
  • ,
Language of Teaching / Examination:English
Duration:1 semester
Frequency of Offer: Every winter semester
Credits: 6
Learning Outcome: By the end of this course, students will be able to:
·        Identify the main components of the tourism system (demand and supply)
·        Understand the processes of destination planning and management
·        Recognise effective tools for marketing and branding of heritage destinations
·        Understand the most significant impacts (both positive and negative) generated by visitors at heritage sites and identify basic techniques for good visitor management
·        Understand what sustainability is in the context of heritage tourism and recognise models of good practice for sustainable tourism
·        Develop original proposals for tourism products or tourism management solutions at heritage destinations.
·        Reflect on the link between heritage tourism and contemporary societal issues of global concern.
Contents:Heritage places develop quite often a love and hate relationship with tourism. Representing an industry with one of the fastest, most sustained growth, tourism constitutes for many regions an important catalyst for development, with multiplier effects expanding far beyond the economic aspects. At the same time, it remains worldwide one of the most significant threats to heritage sites, leading in many cases to irreversible losses and dramatic changes within communities. Finding economically feasible, environmentally sustainable and socio-culturally sensitive solutions for tourism development constitutes one of the most important challenges for heritage site managers.
 
This course focuses on the essentials of tourism management at heritage destinations. It prepares students to design tourism management models that balance tourist needs, regional development and the safeguarding of heritage places.
 
The course will refer to the following aspects:
-        History and growth of heritage tourism
-        Components of the tourism system
-        Tourism demand, motivation and behaviour
-        Megatrends that are likely to influence travel in the future
-        The tourism supply chain
-        Key issues in destination planning and management
-        Marketing and branding for heritage destinations
-        Communities, stakeholders and partnerships
-        Visitor impacts: economic, environmental, social, cultural
-        Visitor management techniques and models
-        Interpretation and interpretive planning
-        The concept and practice of sustainable tourism.
 
During the course, students will have the opportunity to apply the concepts and tools acquired from the lectures and develop an original tourism project for a heritage destination of their choice.
 
As an overarching theme, the course will invite students to reflect on the link between heritage tourism and specific issues of contemporary concern (e.g. human rights, film and media, special interest tourism, ethical consumer behaviour, etc.), as well as to understand the larger impacts this professional field has in our society.
 
Ultimately, the course encourages students to become more reflective travellers and more reflective tourism practitioners.
Recommended Prerequisites:None
Mandatory Prerequisites:None
Forms of Teaching and Proportion:
  • Lecture / 2 Hours per Week per Semester
  • Seminar / 2 Hours per Week per Semester
  • Self organised studies / 120 Hours
Teaching Materials and Literature:A full list of recommended readings will be provided on Moodle at the beginning of the course.
Module Examination:Continuous Assessment (MCA)
Assessment Mode for Module Examination:The assessment of participants will be weighed as follows:
·  Group presentation 30%: 15 minutes
·  Final tourism project (delivered as final project document 50%: 5000 words; presentation to the class 20%:10 minutes).
More specific guidelines on each assignment and information on the evaluation criteria will be provided at the beginning of the course.
Evaluation of Module Examination:Performance Verification – graded
Limited Number of Participants:None
Part of the Study Programme:
  • Abschluss im Ausland / Architektur / keine PO
  • Abschluss im Ausland / Betriebswirtschaftslehre / keine PO
  • Abschluss im Ausland / Heritage Conservation and Site Management / keine PO
  • Master (research-oriented) / Heritage Conservation and Site Management / PO 2015
  • Abschluss im Ausland / Städtebau und Stadtplanung / keine PO
  • Abschluss im Ausland / Stadtplanung / keine PO
  • Abschluss im Ausland / Stadt- und Regionalplanung / keine PO
Remarks:More information and regular updates will be posted in the course entry on Moodle.

In the event that the module cannot be taught or tested according to the present description (e.g. for reasons of infection protection), the alternatives communicated on relevant platforms (e.g. homepage or Moodle) apply.
Module Components:
  • 620306 Lecture: Essentials of Heritage Tourism and Visitor Management
  • 620307 Seminar: Heritage Tourism and Human Rights
Components to be offered in the Current Semester:
  • no assignment