13788 - Marketing Seminar for Empirical Business Science Research Projects Modulübersicht
Module Number: | 13788 |
Module Title: | Marketing Seminar for Empirical Business Science Research Projects |
Marketing-Seminar für empirische wirtschaftswissenschaftliche Forschungsprojekte | |
Department: | Faculty 5 - Business, Law and Social Sciences |
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Language of Teaching / Examination: | English |
Duration: | 1 semester |
Frequency of Offer: | Every semester |
Credits: | 6 |
Learning Outcome: | Students are able to approach an empirical Business science research project in a structured way. They can translate a practically relevant issue into a feasible research question. One focus is on questions of marketing, innovation and entrepreneurship. Students have mastered systematic literature search and research, how to build conceptual models, set up empirical studies, analyse the data, and write scientific texts and theses in the social sciences. Students can work with various tools, such as Google Scholar (or other literature data bases), ChatGPT (or other large language models), Zotero (or other citation software), JASP (or other data analysis software). |
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Recommended Prerequisites: | None |
Mandatory Prerequisites: | None |
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Module Examination: | Continuous Assessment (MCA) |
Assessment Mode for Module Examination: | Assessment is individual (no group projects); it comprises four different milestones:
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Evaluation of Module Examination: | Performance Verification – graded |
Limited Number of Participants: | None |
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Remarks: | There are three variants to take this seminar: (1) Students take the seminar for credits; they receive a topic to work on during the seminar (2) Students take the seminar for credits; they develop an own thesis topic during the seminar, in preparation for their final thesis (3) Students take the seminar while working on their final thesis at the Marketing Chair |
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