Schreiber, Rese, Baier Eirass 2015

Schreiber, Stefanie; Rese, Alexandra; Baier, Daniel: Exploring Augmented Reality Applications in Mobile Retailing: The Influence of Technology Advancements on Consumer Acceptance, 22nd International Conference on Recent Advances in Retailing and Consumer Services (EIRASS2015), Montreal, Canada, July 27-30, 2015.