Daniel, Ines; Baier, Daniel (INFORMS, 2012)

Grouping of Customers Using Uploaded Photos Versus Responses to Rating Scales: A Comparison

Daniel, Ines; Baier, Daniel: Grouping of Customers Using Uploaded Photos Versus Responses to Rating Scales: A Comparison, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.