Digital Society degree programme starts

Starting in the winter semester of 2022/23, the social effects of digitalisation will be the focus of a new degree programme at the Brandenburg University of Technology Cottbus-Senftenberg (BTU).

Beginning with the winter semester 2022/23, the social effects of digitalisation will be the focus of a new degree programme at the Brandenburg University of Technology Cottbus-Senftenberg (BTU).

Digital technologies shape our everyday lives and social life to a great extent. The open-admission Bachelor's degree programme Digital Society addresses digitalisation from a cultural, social and media science perspective. It also includes engineering and organisational science aspects. Courses in law and economics provide further important qualifications that make the students' individual profiles particularly attractive to employers.

"Among other things, students learn how digitalisation affects the world of business and work as well as people's cultural self-image, and how technological developments in this field are related to social conditions and changes in the natural environment," explains Prof. Dr. Anna Amelina, who heads the interdisciplinary Digital Society degree programme. "They also acquire skills to analyse the content of electronic and digital communication media in an interdisciplinary way. The degree opens up a wide range of career opportunities for them as sought-after professionals in the media, business and civil society."

Students are enabled to analyse and critically reflect on the connections between digitalisation and society using scientific methods. They deal with the following questions in a scientifically sound and interdisciplinary manner: How is society changing through digitalisation? How are culture, the public sphere, politics, the economy and work influenced by the use of digital technologies? How are media shaped by digital infrastructures and platforms? Another focus is on the ethical and political requirements of artificial intelligence, autonomous robots, Big Data, social media and other digital innovations.

Graduates of the six-semester Bachelor of Arts degree programme will find attractive professional fields of work in journalism, press and public relations, social media, media management and the management of cultural institutions. Other career fields include strategic and operational management of companies, corporate and political consulting, as well as working for associations, foundations and non-governmental organisations.

Applications for a place on the admission-free Bachelor's programme in Digital Society for the coming winter semester are still possible until 26 September. The programme qualifies students for a Master's degree in the field of cultural, media and social sciences. At the BTU, students can continue their studies in the international Master's programme World Heritage Studies. Other relevant Master's programmes are currently being planned.

Further information is available at


Prof. Dr. Anna Amelina
T +49 (0) 355 69-2552

Press contact

Ralf-Peter Witzmann
Stabsstelle Kommunikation und Marketing
T +49 (0) 3573 85-283
Students in the reading room of the library in the BTU's Information Communication and Media Centre. Photo: BTU, Ralf-Schuster
Prof. Dr. Anna Amelina heads the Digital Society degree programme. Photo: BTU, Ralf Schuster