37501 Cultural Management
Prof. Dr. Jens Adam

13573 Storytelling for Marketing and PR (online)
Prof. Dr. Jens Adam

37405 Tourism
Omid Shakerian

11459 Principles of Tourism and Visitor Management
Omid Shakerian

These modules prepare students to design tourism management models that balance tourist needs, community well-being and the safeguarding of heritage places. They aim to make students understand the importance of system thinking and the wider ecology of value creation across the tourism sector, and invite them to reflect on the larger impacts and the potential for change that tourism has in our society.