For scientists of the BTU Cottbus-Senftenberg

The BTU offers all scientists and scholars several opportunities and forums for developing their competencies and for collegial exchange. Within the framework of the BTU's internal continuing education program, you can take advantage of appropriate opportunities.

Selected offers from the BTU

Communicate and market effectively to the public

Registration no.: 1.1024

Representatives of the Corporate Identity Department, Communication & Marketing Division

Universities are no longer ivory towers. Nowadays, it is increasingly important to present the diverse activities that take place at universities - and their success stories - to the public. These contribute to the image of the institution, fund its academic reputation and serve to attract students.
So what can I do to make the results of my research project visible, to announce third-party funding that has been acquired? How do I let as many prospective students as possible know about the unique range of courses offered at BTU - and about new study programmes? How do I structure a website and what do I need to consider when creating text and selecting photos? And: What should I consider when organizing events or planning a trade fair appearance in order to convey the BTU brand?
The world of marketing is multifaceted and fast-moving. New technologies, changing consumer behavior and new forms of communication require more than just a printed brochure, a flyer or advertising in media of all kinds.
At this event, you will get an overview of the various public relations options: press relations, web editorial, social media, marketing, and student marketing.

For all those who want to deepen individual aspects after this overview event, there are additional events with the following main topics: "Social Media", "Popular Science Writing" and "Web Editing".

to be announced

9 - 11:30 a.m.


Registration (when date is known)
online booking or by e-mail

Offers from the networks

Postdoc Network Brandenburg

The qualification programs and support measures of the Postdoc Network are in particular aimed at scientists with a doctorate at the beginning of their careers.
Further information is available here.

Graduate Research School (GRS)

GRS aims at research profiling by means of special funding and qualification offers.

Research Service from the Research Unit

The research service supports researchers, in particular young scientists, e.g. with third-party funded project applications.