The BTU offers all scientists and scholars several opportunities and forums for developing their competencies and for collegial exchange. Within the framework of the BTU's internal continuing education program, you can take advantage of appropriate opportunities.
Registration no.: 1.1024
Representatives of the Corporate Identity Department, Communication & Marketing Division
Universities are no longer ivory towers. Nowadays, it is increasingly important to present the diverse activities that take place at universities - and their success stories - to the public. These contribute to the image of the institution, fund its academic reputation and serve to attract students.
So what can I do to make the results of my research project visible, to announce third-party funding that has been acquired? How do I let as many prospective students as possible know about the unique range of courses offered at BTU - and about new study programmes? How do I structure a website and what do I need to consider when creating text and selecting photos? And: What should I consider when organizing events or planning a trade fair appearance in order to convey the BTU brand?
The world of marketing is multifaceted and fast-moving. New technologies, changing consumer behavior and new forms of communication require more than just a printed brochure, a flyer or advertising in media of all kinds.
At this event, you will get an overview of the various public relations options: press relations, web editorial, social media, marketing, and student marketing.
For all those who want to deepen individual aspects after this overview event, there are additional events with the following main topics: "Social Media", "Popular Science Writing" and "Web Editing".
to be announced
9 - 11:30 a.m.