Chair of
General Business Administration, in particular Aspects of Organisation and Corporate Governance
Vertret.-Prof. Dr. rer. pol. Alexander Martin
Left to right: Eria Korte, Dr. Lukas Fitz, Dr. Sophia Bittner-Zähr, Prof. Dr. Alexander Martin, Jonas Betz (not on the picture: Carmen Baumann, Felix Schinner)
In March 2026, the department will be represented by doctoral student Jonas Betz at the Blended Intensive Programme (BIP) ‘Discovering Research in a European Context’ in France.
The article by Lukas Fitz introduces the ‘sandboxing canvas’ as a methodological tool for systematically integrating value-sensitive design into the market launch phase of digital platforms.
The publication examines the requirements for augmented reality (AR) solutions in the context of human-building interactions (HBI). Based on an applied research project aimed at developing and evaluating an AR-based campus app, the authors derive practical recommendations for action.
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