Dr. Lukas R. G. Fitz Dr. rer. oec., Research Associate
Contact
Research Focus
- Digital Transformation of small and medium-sized enterprises
- Digital business models
- Business information system design
Publications and Research Conferences
2025
- Fitz, L.R.G., Veldyaeva, E., Kunze, A., Scheeg, M. and Scheeg, J. (2025). aiSnoop: An AI-assisted Social Listening Tool for SME Managers. Proceedings of the 31st Americas Conference on Information Systems (AMCIS).
- Craig, K., Fitz, L.R.G. and Miller, K. (2025). IT Identity fostering User Innovation on Digital Platforms: The Role of Self-Esteem. Proceedings of the 31st Americas Conference on Information Systems (AMCIS).
- Fitz, L.R.G. and Scheeg, J. (2025). Alternative digital platforms: comparative analysis through the lens of Corporate Aikido. Information Systems and e-Business Management. https://doi.org/10.1007/s10257-025-00703-8
- Fitz, L.R.G. and Scheeg, J. (2025). Coping Practices of Small‐and Medium‐Sized Enterprises Facing Power Asymmetry in Digital Platform Business. Strategic Change. https://doi.org/10.1002/jsc.2657
- Teutenberg, L.D., Fitz, L.R.G. and Scheeg, J. (2025). Current Design Practices in Applied Augmented Reality Research: A Methodological Review. In: Plácido da Silva, H., Cipresso, P. (eds) Computer-Human Interaction Research and Applications. CHIRA 2024. Communications in Computer and Information Science, vol 2370. Springer, Cham. https://doi.org/10.1007/978-3-031-82633-7_9
- Fitz, L.R.G. and Scheeg, J. (2025). Content-And-Review Platform Engagement of End-Users and Local Businesses – An Explorative Analysis Based on Google Maps Data. In: Bach Tobji, M.A., Jallouli, R., Sadok, H., Lajfari, K., Mafamane, D., Mahboub, H. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2024. Lecture Notes in Business Information Processing, vol 530. Springer, Cham. https://doi.org/10.1007/978-3-031-76365-6_12
- Veldyaeva, E., Fitz, L.R.G., Scheeg, M. and Scheeg, J. (2025). Unlocking AI for SMEs: How an Educational Escape Room Shapes Perceptions towards Technology Adoption Decision-Making. Proceedings of the 58th Hawaii International Conference on System Sciences.
2024
- Veldyaeva, E., Fitz, L.R.G. and Scheeg, J. (2024). Gamifying IT Service Management Education for Future IT Professionals. Proceedings of the Pacific-Asia Conference on Information Systems 2024.
- Fitz, L.R.G., Scheeg, M. and Scheeg, J. (2024). Information, Inspiration, Innovation – Designing an Open Innovation Platform for SME Digital Transformation Projects. ProjMan 2023 - International Conference on Project Management. Procedia Computer Science, 239 (9). https://doi.org/10.1016/j.procs.2024.06.276
- Fitz, L.R.G., Veldyaeva, E., Teutenberg, L., Scheeg, M. and Scheeg, J. (2024). Puzzle away the Puzzledness: Action-Design Study of an Educational Escape Room for Intervention in SMEs’ Perception of ICT Adoption. Proceedings of the 57th Hawaii International Conference on System Sciences.
2023
- Fitz, L.R.G. and Scheeg, J. (2023). Small Businesses Participating in Digital Platform Ecosystems - A Descriptive Literature Review. In: Maślankowski, J., Marcinkowski, B., Rupino da Cunha, P. (eds) Digital Transformation. PLAIS EuroSymposium 2023. Lecture Notes in Business Information Processing, vol 495. Springer, Cham. https://doi.org/10.1007/978-3-031-43590-4_3
- Veldyaeva, E., Fitz, L.R.G. and Scheeg, J. (2023). Developing Digital Competencies in Small and Medium-Sized Enterprises Through Microlearning Applications: A Research Agenda. In: Hinkelmann, K., López-Pellicer, F.J., Polini, A. (eds) Perspectives in Business Informatics Research. BIR 2023. Lecture Notes in Business Information Processing, vol 493. Springer, Cham. https://doi.org/10.1007/978-3-031-43126-5_7
- Fitz, L.R.G. and Scheeg, J. (2023). What is Digital about Digital Innovation? An Ontological Discussion of Digitality. Proceedings of the 29th Americas Conference on Information Systems (AMCIS).
2022
- Wagener, J. and Fitz, L.R.G. (2022). How to assemble an Automatic Water Dispenser System - Design of a Learning Station feat. Augmented Reality [Poster]. Presented at the 17th International Conference on Design Science Research in Information Systems and Technology (DESRIST).
- Fitz, L.R.G, Scheeg, M. and Scheeg, J. (2022). Amplifying Human Factors in the Inquiry of SMEs’ Needs in Digitalization Collaborations with External Service Providers. 3rd International Conference on Industry 4.0 and Smart Manufacturing. Procedia Computer Science, Vol. 200, pp. 595-601. https://doi.org/10.1016/j.procs.2022.01.257
2021
- Scheeg, J. Scheeg M. and Fitz, L.R.G. (2021). „Ich will loslegen!“ (IWL) – Studie: Wie ticken Unternehmen, die digital loslegen wollen?. Institut für Innovations- und Informationsmanagement GmbH, Werder (Havel), Brandenburg an der Havel. URL: ifii.eu/publikation/iwl-studie-wie-ticken-unternehmen-die-digital-loslegen-wollen/
- Fitz, L.R.G. and Scheeg, J. (2021). Propositions towards the Impact of Moral Values in Information System Design on Information System Success Depicted by the DeLone & McLean Information System Success Model. Proceedings of the 18th International Conference on e-Business - E-DaM, pp. 195-206. https://doi.org/10.5220/0010626101950206
- Fitz, L.R.G. and Scheeg, J. (2021). Propositions towards the Impact of Moral Values in Information System Design on Information System Success Depicted by the DeLone & McLean Information System Success Model. Proceedings of the 18th International Conference on e-Business - E-DaM, pp. 195-206. https://doi.org/10.5220/0010626101950206
Professional Background
| seit 10/2025 | Research associate for the “VirHand” project; Chair of General Business Administration, in particular Aspects of Organization and Corporate Governance, at the BTU Cottbus-Senftenberg |
| 04/2022 - 09/2025 | Doctorate (Dr. rer. oec.); Technical University of Berlin |
| 08/2020 - 09/2025 | Research assistant; Brandenburg University of Applied Sciences, Department of Business and Management |
| 09/2021 – 07/2024 | Project Manager at the Institut für Innovations- und Informationsmanagement GmbH for the project „Mittelstand-Digital Zentrum Berlin“ |
| 2018 - 2020 | Studies in Business Intelligence & Business Analytics (M.Sc.); Neu-Ulm University of Applied Sciences (Germany) and Universidad Tecnológica Nacional (San Rafael, Argentina) |
| 2015 - 2018 | Double-Degree-Studies in Information Management & Corporate Communication (B.A.) and Business Information Technology (B.BA.); Neu-Ulm University of Applied Sciences and Oulu University of Applied Sciences |
Other activities
| 2025 | Visiting scholar; Cameron School of Business, University of North Carolina Wilmington |
