Startup Date - Max Wittrock

Immerse yourself in the world of innovation and inspiration!

Our talk series gives you an exclusive glimpse behind the scenes: exciting, surprising and personal details are the focus.
How exactly can student ideas be successfully realised?

Stina Spiegelberg - founder and experienced entrepreneur - talks to our guest for an hour about topics that are otherwise often neglected.

Our guest: Max Wittrock - mymüsli

‘In 2007, I founded the startup together with Hubertus Bessau and Phip Kraiss, which applied the concept of mass customisation to muesli.

I left mymuesli in 2019 because I wanted to focus on new things again; because the beginning, getting started or the chipboard, that's what excites me most about start-ups.

From 2020 to 2022, I was co-founder of Jokolade - a start-up that, in partnership with Tony's Open Chain, has set itself the goal of making slave-free chocolate the norm.

And now I have the opportunity to focus on my own projects, such as lectures or a marketing book, and take my time to think about what comes next.’

Online event


Cheng-Wen Jaw
ABWL; insbesondere Planung; Innovation und Gründung
T +49 (0) 355 69-2961