Workshop: Marketing, Market Analysis and Financial Planning

We are pleased to invite you to our workshop on 7 July 2026.

Attendance is compulsory for official EXIST-Women 2026 participants. If you are unable to attend, please send us a brief explanation by email.

Important note:Registration via our Guestoo platform is essential, as the speaker is preparing individual handouts and feedback for each participant.

Register now – take part free of charge!

Date: 7 July 2026
Venue: Startblock B2, Training Hall (2nd floor), Cottbus

Part 1: Marketing and market analysis

10.00 – 12.00

How to develop your positioning strategically

In this workshop, you’ll learn the basics of market analysis, competitor analysis and positioning. Together, you’ll explore how to define target audiences, analyse competitors and develop concrete marketing strategies based on this analysis.

Part 2: Financial plan, insights & Q&A

1.00 pm – 4.00 pm

Financial planning is one of the most important foundations of any start-up. In this workshop, you’ll be given a clear introduction to financial planning and learn about key financial indicators such as liquidity, capital requirements, profitability and the break-even point.

You are welcome to bring along your own questions and business plans for discussion.

The workshop will be conducted predominantly in English. Of course, you are welcome to ask questions in German at any time. The speaker will address these and, where necessary, explain specific points in German as well.

Speaker

Anett Lommatzsch (manus ordinans)

Anett Lommatzsch has been supporting start-ups and SMEs for many years in the areas of strategy development, business innovation and change management.