When the culture and creative pitch their ideas

From art and media to virtual reality and regional history: during the pitch in the ‘Culture and Creative ’ category – one of several categories at STAR*PARADE 2026 – participants presented their diverse ideas to a jury at the Kunsthalle Lausitz.

Creative ideas at the Kunsthalle Lausitz

On 23 September 2026, the Kunsthalle Lausitz became a showcase for creative ideas: as part of the STAR*PARADE, founders presented their concepts from the cultural and creative industries to a jury.

The range of ideas presented was vast. Stories come to life on building façades, virtual reality offers a new perspective on the past, new venues create spaces for people to meet, and creative design brings a slice of Lausitz to life even beyond the region’s borders.

As diverse as the approaches were, they were united by the question of how culture, regional identity and creative ideas can give rise to new offerings and experiences.

Pitching, receiving feedback and further developing ideas

On stage, the participants had the opportunity to present their ideas concisely and convince the jury of their concepts. The subsequent discussion focused on questions, feedback and the further development of the projects presented.

The pitch event thus not only provided a platform for new business ideas, but also an opportunity to bring together different perspectives from the cultural and creative industries and to highlight the diversity of start-up ideas in Lusatia.

Many thanks to all participants for their presentations, and to the judging panel for their questions, insights and constructive feedback.

STAR*PARADE Final on 5 November

Following the pitch events in the various categories, the STAR*PARADE 2026 will bring its finalists together on 5 November in the Audimax at the Brandenburg University of Technology Cottbus-Senftenberg.

The final is open to the public and offers interested parties the opportunity to get to know the ideas and start-up teams. Admission is free, but places are limited. Advance registration is required.

Registration for the final:
https://app.guestoo.de/public/event/1e2e4c0c-ea27-4836-85aa-478d0f529597?lang=de

Contact

Olga Isupova
HVP Forschung und Transfer
T +49 (0) 160 975 89840
olga.isupova(at)b-tu.de
Participants, jury members and organisers of the STAR*PARADE at the pitch for the Cultural and Creative Industries category at the Kunsthalle Lausitz. Photo: Olga Isupova
The jury for the Cultural and Creative Industries category (from left): Ronny Gersch, Nicole Rauer, Heiko Straehler-Pohl and Karoline Leder during the pitch event. Photo: Olga Isupova
Pitch in the Culture and Creative Industries category at the STAR*PARADE 2026 at the Kunsthalle Lausitz: Participants present their ideas to the jury and the audience. Photo: Olga Isupova