A strong idea needs a strong brand

To create a strong Lausitz Science Park brand, we spent a day putting our heads together with our partners from BTU Cottbus-Senftenberg, Cottbus City Council, Wista GmbH, the Lausitz economic region and Brandenburg Economic Development Corporation to answer important questions:

✅ Who are we designing the new brand for?
✅ What basic promise should the brand make to its target groups?
✅ What role does the brand play in the environment?
✅ What are its distinguishing features?
✅ What does only the LSP offer?

The end result will be a brand strategy and a modern image for the Lausitz Science Park.