In SS2025, DTI collaborated with CEMEX to expose BTU students attending the “Communication of Science & Technology Module” to the sustainability transformation which is occurring in the cement industry, as well as the challenges which this energy- and carbon-intensive industry is facing in its decarbonization processes. Objective is to use this topic as the focus for hands-on practical application of the science communication concepts which students had learnt in the module.

Besides a guest lecture at the BTU during the semester, CEMEX also invited over 40 BTU students on an excursion to their cement plant in Rüdersdorf (near Berlin) so that students could have the opportunity to experience the cement production process live and interact with CEMEX experts, as well as obtain onsite (video/photo) materials to inform their group project.  

As part of their assignments, each group then developed a short (2min) science communication video focusing on the topic “Decarbonization & Sustainability Transformation the German Cement Industry”. Task was to develop a video to expose, explain and draw awareness/interest to this topic to one of the following audience groups:

• Young children between 8-10 years old
• Young adults between 14-20 years old
• Politicians
• NGOs

Some selected videos which the students have developed are shared here. Have a look and see if you can identify the intended target audience for these videos!