The subject area of ABWL, in particular empirical business research and transformation, consists of a methodological and an application-oriented component. Within the framework of methodology, the area of experiment and study design is increasingly dealt with, including the validation of models and the correct collection and interpretation of high-quality data. Furthermore, the professorship aims to derive relevant recommendations for practical action and to be able to back these up with concrete management practices. The analysis of transformation processes therefore focuses primarily on topics such as start-up research, entrepreneurship and individual decision-making behavior.