5. Inspired to New International Campaign

The success of the UNESCO’s international campaign on saving the Nubian monuments inspired the world community to work together for saving cultural heritage. From this inspiration and success of the Nubian project, back in 1960s and 1970s, UNESCO launched three more international campaigns. Unlike the Nubian Project, for the other three campaign international philatelic campaign was operated but got less response compared to the ‘Save the Nubian Monuments’ campaign, still many postal administration joined the campaign by issuing postage stamps, first day cover and commemorative cancel and fiscal contribution was made to the projects from the philatelic campaign by the respective countries.

5.1. UNESCO Campaign on ‘Save Venice and Florence’

The Great Flood of Venice in Nov. 1966 did devastating damage to the architectural and art heritage of Venice. In December 1966 UNESCO immediately launched ‘Save Venice and Florence’ Campaign. But later the Philatelic Campaign only focused on ‘Save Venice’.

28 countries participated in the philatelic campaign in between 1967-73 for raising funds and for gaining attention from international community under the title ‘Save Venice’.

5.2. UNESCO Campaign on Save the Temple of Borobudur

To save the Borobudur Temple of Indonesia from crucial weathering and continuous damage of the monuments, in 1972 UNESCO launched the ‘Save the Temple of Borobudur to draw international attention to put a conservation effort.

Only Five countries participated in the philatelic campaign in between 1975-76 for raising funds and for attention from international community under the title ‘Save the Temple of Borobudur’.

5.3. UNESCO Campaign on ‘Save Moenjodaro’

The 4500 Years old Moenjodaro of Pakistan was suffering from extensive weathering and improper conservation. After receiving an appeal from the Pakistan Government, UNESCO launched ‘Save Moenjodaro’ campaign aiming a large scale conservation measures which aimed at protecting the site from flooding, implementation of national capacity building activities and for the installation of a conservation and monitoring laboratory. 

Only eight countries participated in the philatelic campaign in between 1975-77 for raising funds and for attention from international community under the title ‘Save the Moenjodaro’.                                                      

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