37501 - Cultural Management Modulübersicht

Module Number: 37501
Module Title:Cultural Management
Department: Faculty 6 - Architecture, Civil Engineering and Urban Planning
Responsible Staff Member:
  • ,
Language of Teaching / Examination:English
Duration:1 semester
Frequency of Offer: Every winter semester
Credits: 6
Learning Outcome: The objective of this module in the Winter term 2021-22 is to rethink, in a Design thinking process with students, how an effective Cultural Management course for heritage experts would look like.
Master Students come to BTU with a vast array of professional experiences, interests and expectations. We want to use this wealth and diversity of insights to conceive, together, a course of Cultural Management that allows students to build on their own knowledge, and to develop those topics they themselves find most relevant and interesting for their personal and professional development. 
Students will focus on
·        more consciously assessing their previously acquired professional and managerial skills;
·        linking their own experiences with new insights generated lectures as well as by work and reflection in teams, in order to develop a methodologically enriched perspective for their personal and professional growth;
·        acquiring theoretical knowledge and practical experience with the Design thinking methodology;
·        jointly generating a concept of Cultural Management for heritage experts that will be of use for future students at BTU.
Contents: The course will consist of two main parts. In the first part, the emphasis is put on input by the lecturer on selected basic topics, like i.a.:
·        Strategy & planning
·        Governance & politics
·        Finance & compliance
·        Managing people & leadership
·        Managing with storytelling
·        Self-management and creativity
·        Agility & design thinking
This input will be integrated into a joint critical reflection on the question: What is really relevant for heritage professionals in the contemporary transformational context, and what is most likely to positively contribute to their specific skillset?
In the second part of the course, we will use a Design thinking process to jointly develop the concept of a course on Cultural Management which would best correspond to the experiences and expectations of emerging heritage professionals.
The course program will use methodologies such as
·        Lectures & seminars (in part online, according to requirements)
·        Group work
·        Analysis of texts
·        Use of digital resources
·        Individual and group research
·        Design thinking methodologies
Recommended Prerequisites:None
Mandatory Prerequisites:None
Forms of Teaching and Proportion:
  • Lecture / 2 Hours per Week per Semester
  • Seminar / 2 Hours per Week per Semester
  • Self organised studies / 120 Hours
Teaching Materials and Literature:Will be announced in the first session.
Module Examination:Continuous Assessment (MCA)
Assessment Mode for Module Examination:
  • Presentation (individually or in groups, personal evaluation) (40 % of overall grade). Details and deadlines will be given in the course.
  • Essay on a topic covered in the course (max. 4000 words) (60 % of overall grade). Details and deadlines will be given in the course.
Evaluation of Module Examination:Performance Verification – graded
Limited Number of Participants:None
Part of the Study Programme:
  • Abschluss im Ausland / Architektur / keine PO
  • Abschluss im Ausland / Betriebswirtschaftslehre / keine PO
  • Abschluss im Ausland / Kultur und Technik / keine PO
  • Master (research-oriented) / Kultur und Technik / PO 2017
  • Master (research-oriented) / Stadtplanung / PO 2019
  • Abschluss im Ausland / Stadt- und Regionalplanung / keine PO
  • Master (research-oriented) / Stadt- und Regionalplanung / PO 2017
  • Abschluss im Ausland / World Heritage Studies / keine PO
  • Master (research-oriented) / World Heritage Studies / PO 2008 - NF 2021
  • Master (research-oriented) - Double Degree / World Heritage Studies / PO 2008 - 4. SÄ 2017
  • Master (research-oriented) - Double Degree / World Heritage Studies / PO 2021
Remarks:The course is recommended to students who do not hold a degree in either business, general management, marketing or cultural/arts management.  Students holding such a degree are recommended to take one of the more specialized modules “25419 Heritage Management and Management Plans”, “37405 - Tourism“ (HCSM: “11459 Principles of Tourism and Visitor Management”), “37406 Fundraising and Finance for Heritage”, “38424 – Marketing, Public Relations and Media”.

In the event that the module cannot be taught or tested according to the present description (e.g. for reasons of infection protection), the alternatives communicated on relevant platforms (e.g. homepage or Moodle) apply.
Module Components:
  • Seminar Project Management
  • Vorlesung/Seminar Management in Cultural Institutions
  • Prüfung Cultural Management
Components to be offered in the Current Semester:
  • no assignment