World in transition and sustainability marketing (11508)


This lecture starts with an interview that provides a comprehensive overview of the global transformation towards a low-carbon society. Subsequent lectures highlight the characteristics of the so-called “Anthropocene”, including the main impacts of climate change. A detailed view on concepts of transformation is presented and aspects of technical and economic feasibility are addressed in detail. The role of the state and change agents in the transformation process is also examined. Finally, students become familiar with some instruments and measures that can advance the great transformation towards sustainability. A special lecture focuses on the role of scientific advice in policy-making and explains the functioning of the WBGU and their role as scientific policy advice.

Learning goals:

ContentCritical thinkingCommunicationSocial and ethical behaviourQuantitative ResearchResearch based problem solvingType of lecture (Compulsory or  elective)

Exam und Credits:

  • MAP (online-exam)
  • Credits: 6


every term


The course consists of online lectures and online exercises for self-study. There is no classroom course except the introduction at the beginning of the semester and the semester end examination (online exam).

Link to syllabus: 

Further information can be found in the current module description.