11466 - Strategic Planning and Site Management Plans Modulübersicht

Module Number: 11466
Module Title:Strategic Planning and Site Management Plans
  Strategische Planung und Managementpläne für Kulturerbestätten
Department: Faculty 6 - Architecture, Civil Engineering and Urban Planning
Responsible Staff Member:
  • Dr. phil. Rudolff, Britta
Language of Teaching / Examination:English
Duration:1 semester
Frequency of Offer: Every summer semester
Credits: 6
Learning Outcome:At  the end of the module the student are able to:
  • Understand the benefit of strategic planning for heritage sites
  • Develop visions, missions and value statements for heritage site management processes
  • Design strategic objectives for site management and develop these into strategies and action plan
  • Develop monitoring indicators and frameworks to allow for quality assurance of site management plans
  • Assess the contents of site management plans and judge their capacity to provide for effective management mechanisms
  • Draft management plans for archaeological heritage sites
Contents:The module will focus on the following contents:

Introduction to Strategic Planning
  • Processes in strategic planning
  • SWOT and other analysis methods
  • Stakeholder consultation
  • Designing of vision, mission and/or strategic goals
  • Identifying fields of action and the suitable implementing measures
  • Controlling/Monitoring of Quality
Heritage Site Management Plans
  • Management Plan ComponentsManagement Plan Formats
  • Translating challenges into strategies
  • Best practice management plans
  • Analysis of management plans
Recommended Prerequisites:none
Mandatory Prerequisites:None
Forms of Teaching and Proportion:
  • Lecture / 2 Hours per Week per Semester
  • Seminar / 2 Hours per Week per Semester
  • Self organised studies / 120 Hours
Teaching Materials and Literature:Teaching Materials and Literature
Although there is an abundance of good textbooks in marketing, there is comparatively little literature on marketing of cultural heritage or non-profit organisations. The following list is therefore a suggestion from which students should choose those which they find most helpful for their taste.

1.       Strategic Planning
- Andreasen, Alan R/Kotler, Philip., Strategic Marketing for nonprofit organizations, 7th ed., Harlow/Pearson/2015.- Clegg, Stewart/Schweitzer, Jochen/Whittle, Andrea/Pitelis, Christos, Strategy, Theory and Practice, 2nd edition, Los Angeles/Sage/2017. - Freedman, Lawrence, Strategy – A History, Oxford/Oxford University Press/2015.
- Salaman, Graeme/Asch, David, Strategy and Capability. Sustraining Organizational Change, Malden, Ma./Blackwell/2003.

2.       Site Management
- Feilden, Bernhard M., and Jukka Jokilehto. Management Guidelines for Cultural World Heritage Sites. Rome: ICCROM, 1998.
- HerO (Scheffler, Nils). Cultural Heritage Integrated Management Plans: Thematic Report 4. Brussels: European Union, 2010.
- Ringbeck, Birgitta. Management Plans for World Heritage Sites. A Practical Guide. Bonn: German UNESCO Commission, 2008.
- Fitzroy, Peter, James M. Hulbert, and Abby Ghobadian. “Creating Future Direction”. In Strategic Management: the Challenge of Creating Value, 252-291. Oxon: Routledge, 2012.
- Karpati, Thomas. Management of World Heritage Sites. The Management Plan as an Effective Tool for the Safeguarding of Heritage. Saarbrücken: VDM Verlag, 2008.
Module Examination:Continuous Assessment (MCA)
Assessment Mode for Module Examination:1)   Strategic Planning (50 %)
Strategy Analysis – Oral presentation of topic and analysis method in class during the semester followed by a  Seminar paper (4000 – 5000 words)
2)   Site Management Plans (50 %)
Oral group presentation of 45 minutes (corresponding to 15 minutes per person)
Evaluation of Module Examination:Performance Verification – graded
Limited Number of Participants:None
Part of the Study Programme:
  • Abschluss im Ausland / Architektur / keine PO
  • Abschluss im Ausland / Heritage Conservation and Site Management / keine PO
  • Master (research-oriented) / Heritage Conservation and Site Management / PO 2015 - 3. SÄ 2017
  • Master (research-oriented) / Stadtplanung / PO 2019
  • Abschluss im Ausland / Stadtplanung und Städtebau / keine PO
  • Abschluss im Ausland / Stadt- und Regionalplanung / keine PO
  • Master (research-oriented) / Stadt- und Regionalplanung / PO 2023
  • Abschluss im Ausland / Wirtschaftsingenieurwesen / keine PO
  • Abschluss im Ausland / World Heritage Studies / keine PO
 This module has been approved for the general studies.
Remarks:
In the event that the module cannot be taught or tested according to the present description (e.g. for reasons of infection protection), the alternatives communicated on relevant platforms (e.g. homepage or Moodle) apply.
Module Components:
  • Seminar Introduction to Strategic Planning
  • Seminar Heritage Site Management Plans
Components to be offered in the Current Semester:
  • no assignment