13788 - Marketing Seminar for Empirical Business Science Research Projects Modulübersicht

Module Number: 13788
Module Title:Marketing Seminar for Empirical Business Science Research Projects
  Marketing-Seminar für empirische wirtschaftswissenschaftliche Forschungsprojekte
Department: Faculty 5 - Business, Law and Social Sciences
Responsible Staff Member:
  • Prof. Dr. rer. pol. Dost, Florian
Language of Teaching / Examination:English
Duration:1 semester
Frequency of Offer: Every semester
Credits: 6
Learning Outcome:Students are able to approach an empirical Business science research project in a structured way. They can translate a practically relevant issue into a feasible research question. One focus is on questions of marketing, innovation and entrepreneurship. Students have mastered systematic literature search and research, how to build conceptual models, set up empirical studies, analyse the data, and write scientific texts and theses in the social sciences.
Students can work with various tools, such as Google Scholar (or other literature data bases), ChatGPT (or other large language models), Zotero (or other citation software), JASP (or other data analysis software).
Contents:
  • Bi-weekly seminar for content delivery and feedback
  • Several milestones (presentations and exercises)
  • Structured programme to support research project development:
    • Developing a feasible and relevant research question
    • Grounding the project in research literature, working with literature, citation
    • Developing a conceptual model and fallible, empiricallly testable hypotheses
    • Developing an empirical research design
    • Writing, structuring, storylining, revising a thesis or research paper
    • Select support for data analysis with statistics software
Recommended Prerequisites:None
Mandatory Prerequisites:None
Forms of Teaching and Proportion:
  • Seminar / 2 Hours per Week per Semester
  • Self organised studies / 150 Hours
Teaching Materials and Literature:
  • Script/slides
  • Excercises
  • Literature recommendations in seminar
  • How-to-write-a-thesis guide at the Marketing Chair
Module Examination:Continuous Assessment (MCA)
Assessment Mode for Module Examination:Assessment is individual (no group projects); it comprises four different milestones:
  • Short presentation: research question (ca. 5 minutes, max. 3 slides/1poster) with feedback (Milestone 1: 10%)
  • Short presentation: conceptual model (1 figure on a slide/poster) with feedback (Milestone 2: 20%)
  • Written introduction (2-3 pages + literature table), group exercise for feedback generation (Milestone 3: 30%)
  • Presentation: research design (ca. 10 min, 5-7 slides, generating variance, measurement, planned analysis) with feedback (Milestone 4: 40%)
Evaluation of Module Examination:Performance Verification – graded
Limited Number of Participants:None
Part of the Study Programme:
  • Master (research-oriented) / Angewandte Mathematik / PO 2008
  • Master (research-oriented) / Angewandte Mathematik / PO 2019
  • Bachelor (research-oriented) / Angewandte Naturwissenschaften / PO 2024
  • Bachelor (research-oriented) / Architektur / PO 2014
  • Bachelor (research-oriented) - Double Degree / Architektur / PO 2014
  • Bachelor (research-oriented) / Architektur / PO 2022
  • Master (research-oriented) / Architektur / PO 2016
  • Master (research-oriented) / Artificial Intelligence / PO 2022
  • Master (research-oriented) / Bauen und Erhalten / PO 2007
  • Bachelor (research-oriented) - Extended Semester / Bauingenieurwesen / PO 2017
  • Bachelor (research-oriented) / Bauingenieurwesen / PO 2017
  • Bachelor (research-oriented) - Extended Semester / Bauingenieurwesen / PO 2022
  • Master (research-oriented) / Bauingenieurwesen / PO 2014
  • Bachelor (research-oriented) - Co-Op Programme with Integrated Vocational Training / Bauingenieurwesen - dual / PO 2017
  • Bachelor (research-oriented) - Co-Op Programme with Integrated Vocational Training / Bauingenieurwesen - dual / PO 2022
  • Bachelor (research-oriented) - Co-Op Programme with Practical Placement / Bauingenieurwesen - dual / PO 2022
  • Bachelor (research-oriented) / Bau- und Kunstgeschichte / PO 2022
  • Bachelor (applied) / Betriebswirtschaftslehre / PO 2017
  • Master (research-oriented) / Betriebswirtschaftslehre / PO 2017
  • Bachelor (applied) - Co-Op Programme with Practical Placement / Betriebswirtschaftslehre - dual / PO 2019
  • Bachelor (applied) / Biotechnologie / PO 2018
  • Master (applied) / Biotechnology / PO 2018
  • Master (applied) - Extended Semester / Biotechnology / PO 2018
  • Master (research-oriented) / Cyber Security / PO 2017
  • Bachelor (research-oriented) / Digitale Gesellschaft / PO 2022
  • Bachelor (research-oriented) / eBusiness / PO 2007
  • Master (research-oriented) / eBusiness / PO 2007
  • Bachelor (applied) / Elektrotechnik / PO 2018
  • Bachelor (research-oriented) / Elektrotechnik / PO 2014
  • Bachelor (research-oriented) / Elektrotechnik / PO 2019
  • Bachelor (research-oriented) / Elektrotechnik / PO 2022
  • Master (applied) / Elektrotechnik / PO 2018
  • Master (applied) - Extended Semester / Elektrotechnik / PO 2018
  • Master (research-oriented) / Elektrotechnik / PO 2014
  • Master (research-oriented) / Elektrotechnik / PO 2019
  • Master (research-oriented) / Elektrotechnik / PO 2023
  • Bachelor (applied) - Co-Op Programme with Integrated Vocational Training / Elektrotechnik - dual / PO 2018
  • Bachelor (applied) - Co-Op Programme with Practical Placement / Elektrotechnik - dual / PO 2018
  • Bachelor (research-oriented) - Co-Op Programme with Integrated Vocational Training / Elektrotechnik - dual / PO 2022
  • Bachelor (research-oriented) - Co-Op Programme with Practical Placement / Elektrotechnik - dual / PO 2022
  • Bachelor (applied) / Hebammenwissenschaft / PO 2021
  • Bachelor (applied) - Co-Op Programme with Integrated Vocational Training / Hebammenwissenschaft / PO 2021
  • Master (research-oriented) / Hybrid Electric Propulsion Technology / PO 2024
  • Bachelor (research-oriented) / Informatik / PO 2008
  • Master (research-oriented) / Informatik / PO 2008
  • Bachelor (research-oriented) / Informations- und Medientechnik / PO 2017
  • Bachelor (applied) / Instrumental- und Gesangspädagogik / PO 2019
  • Master (research-oriented) / Klimagerechtes Bauen und Betreiben / PO 2018
  • Bachelor (research-oriented) / Kultur und Technik / PO 2017
  • Master (research-oriented) / Kultur und Technik / PO 2017
  • Bachelor (research-oriented) / Künstliche Intelligenz / PO 2022
  • Bachelor (research-oriented) / Künstliche Intelligenz Technologie / PO 2022
  • Master (research-oriented) / Künstliche Intelligenz Technologie / PO 2022
  • Bachelor of Education / Lehramt Primarstufe / PO 2023
  • Master (research-oriented) / Leichtbau und Werkstofftechnologie / PO 2023
  • Master (research-oriented) - Co-Op Programme with Practical Place / Leichtbau und Werkstofftechnologie - dual / PO 2023
  • Bachelor (applied) / Maschinenbau / PO 2018
  • Bachelor (research-oriented) / Maschinenbau / PO 2006
  • Bachelor (research-oriented) / Maschinenbau / PO 2021
  • Master (applied) / Maschinenbau / PO 2018
  • Master (applied) - Extended Semester / Maschinenbau / PO 2018
  • Master (research-oriented) / Maschinenbau / PO 2006
  • Master (research-oriented) / Maschinenbau / PO 2023
  • Master (research-oriented) - Reduced Semester / Maschinenbau / PO 2023
  • Bachelor (applied) - Co-Op Programme with Practical Placement / Maschinenbau - dual / PO 2018
  • Bachelor (research-oriented) - Co-Op Programme with Integrated Vocational Training / Maschinenbau - dual / PO 2021
  • Bachelor (research-oriented) - Co-Op Programme with Practical Placement / Maschinenbau - dual / PO 2021
  • Master (research-oriented) - Co-Op Programme with Practical Place / Maschinenbau - dual / PO 2023
  • Bachelor (research-oriented) / Materialchemie / PO 2018
  • Master (research-oriented) / Materialchemie / PO 2018
  • Bachelor (research-oriented) / Mathematik / PO 2023
  • Bachelor (research-oriented) - Co-Op Programme with Practical Placement / Mathematik - dual / PO 2023
  • Bachelor (research-oriented) / Medizininformatik / PO 2016
  • Bachelor (research-oriented) / Medizintechnik / PO 2022
  • Bachelor (research-oriented) - Co-Op Programme with Practical Placement / Medizintechnik - dual / PO 2022
  • Master (research-oriented) / Micro- and Nanoelectronics / PO 2024
  • Bachelor (applied) / Pflegewissenschaft / PO 2017
  • Bachelor (applied) / Pflegewissenschaft / PO 2020
  • Bachelor (applied) - Co-Op Programme with Integrated Vocational Training / Pflegewissenschaft / PO 2020
  • Master (research-oriented) / Physics / PO 2021
  • Bachelor (research-oriented) / Physik / PO 2021
  • Master (research-oriented) / Physik / PO 2018
  • Master (research-oriented) / Power Engineering / PO 2016
  • Bachelor (applied) / Soziale Arbeit / PO 2018
  • Bachelor (applied) / Soziale Arbeit / PO 2020
  • Bachelor (applied) - Double Degree / Soziale Arbeit / PO 2020
  • Master (applied) / Soziale Arbeit / PO 2018
  • Master (applied) / Soziale Arbeit / PO 2020
  • Bachelor (research-oriented) / Städtebau und Stadtplanung / PO 2019
  • Master (research-oriented) / Stadtplanung / PO 2019
  • Bachelor (research-oriented) / Stadtplanung und Städtebau / PO 2023
  • Bachelor (research-oriented) / Stadt- und Regionalplanung / PO 2016
  • Master (research-oriented) / Stadt- und Regionalplanung / PO 2017
  • Master (research-oriented) / Stadt- und Regionalplanung / PO 2023
  • Bachelor (applied) / Therapiewissenschaften / PO 2017
  • Master (research-oriented) / Transformation Studies / PO 2024
  • Bachelor (research-oriented) / Umweltingenieurwesen / PO 2006
  • Bachelor (research-oriented) / Umweltingenieurwesen / PO 2021
  • Master (research-oriented) / Umweltingenieurwesen / PO 2012
  • Master (research-oriented) / Umweltingenieurwesen / PO 2021
  • Bachelor (applied) / Wirtschaftsingenieurwesen / PO 2018
  • Bachelor (research-oriented) / Wirtschaftsingenieurwesen / PO 2008
  • Bachelor (research-oriented) / Wirtschaftsingenieurwesen / PO 2019
  • Bachelor (research-oriented) / Wirtschaftsingenieurwesen / PO 2023
  • Master (applied) / Wirtschaftsingenieurwesen / PO 2018
  • Master (applied) - Extended Semester / Wirtschaftsingenieurwesen / PO 2018
  • Master (research-oriented) / Wirtschaftsingenieurwesen / PO 2008
  • Master (research-oriented) / Wirtschaftsingenieurwesen / PO 2019
  • Master (research-oriented) / Wirtschaftsingenieurwesen / PO 2025
  • Bachelor (applied) - Co-Op Programme with Integrated Vocational Training / Wirtschaftsingenieurwesen - dual / PO 2018
  • Bachelor (applied) - Co-Op Programme with Practical Placement / Wirtschaftsingenieurwesen - dual / PO 2018
  • Bachelor (research-oriented) - Co-Op Programme with Integrated Vocational Training / Wirtschaftsingenieurwesen - dual / PO 2023
  • Bachelor (research-oriented) - Co-Op Programme with Practical Placement / Wirtschaftsingenieurwesen - dual / PO 2023
  • Bachelor (research-oriented) / Wirtschaftsmathematik / PO 2007
  • Bachelor (research-oriented) / Wirtschaftsmathematik / PO 2023
  • Bachelor (research-oriented) - Co-Op Programme with Practical Placement / Wirtschaftsmathematik - dual / PO 2023
 This module has been approved for the general studies.
Remarks:There are three variants to take this seminar:
(1)   Students take the seminar for credits; they receive a topic to work on during the seminar
(2)   Students take the seminar for credits; they develop an own thesis topic during the seminar, in         
       preparation for their final thesis
(3)   Students take the seminar while working on their final thesis at the Marketing Chair
Module Components:
  • Seminar "Marketing Seminar (Master) on empirical research designs, projects, and paper writing" - 2 SWS
Schedule on moodle and in first seminar meeting
Components to be offered in the Current Semester: