14495 - Optimization in Business Transformation Modulübersicht

Module Number: 14495
Module Title:Optimization in Business Transformation
  Optimierung der Unternehmensumwandlung
Department: Faculty 5 - Business, Law and Social Sciences
Responsible Staff Member:
  • Prof. Dr. rer. pol. Xie, Lin
Language of Teaching / Examination:English
Duration:1 semester
Frequency of Offer: Every summer semester
Credits: 6
Learning Outcome:By the end of this course, students will be able to:
  1. Understand Optimization Concepts
  • Grasp the fundamentals of optimization and its role in business transformation.
  • Differentiate between various types of optimization problems, such as linear, integer,  network, and dynamic optimization.
  • Formulate and Solve Optimization Problems
    • Translate real-world business challenges into mathematical optimization models.
    • Solve optimization problems using techniques such as Linear Programming, Network Optimization, and Integer Programming.
  • Apply Optimization to Business Scenarios
    • Implement optimization solutions in key business areas like supply chain management, resource allocation, marketing, and financial decision-making.
    • Analyze how optimization contributes to process improvement, cost reduction, and strategic decision-making.
  • Utilize Optimization Tools and Software
    • Gain hands-on experience with industry-standard tools like LINGO or Delphi.
    • Develop proficiency in interpreting and presenting optimization results to stakeholders.
  • Develop Critical Thinking and Analytical Skills
    • Critically evaluate optimization models for validity and applicability in business scenarios.
    • Perform sensitivity analysis to assess the impact of changes in constraints or inputs.
  • Connect Optimization with Business Transformation Goals
    • Explore case studies demonstrating the impact of optimization on business transformation.
    • Learn to align optimization initiatives with strategic business objectives to drive innovation and competitiveness.
    Contents:
    • Foundations of Optimization in Business 
    • Linear Optimization Techniques
    • Integer Programming
    • Network Optimization
    • Standort- und Tourenplanung
    • Business Applications and Transformation
    Recommended Prerequisites:
    • basic mathematical knowledge is desired, such as the content of Module 11112 Mathematik IT-1
    Mandatory Prerequisites:None
    Forms of Teaching and Proportion:
    • Lecture / 2 Hours per Week per Semester
    • Exercise / 2 Hours per Week per Semester
    • Self organised studies / 120 Hours
    Teaching Materials and Literature:
    • Winston W. L. Operations Research: Applications and Algorithms, fourth edition, Thomson, 2004
    Further materials are provided via Moodle (including lecture slides and additional materials including videos, readings etc.)
    Module Examination:Final Module Examination (MAP)
    Assessment Mode for Module Examination:
    • Written Test, 90 minutes
    Bonus points (10 % of total points) can be earned through the group assignment and will be added to your final score only if you pass the written test.
    Evaluation of Module Examination:Performance Verification – graded
    Limited Number of Participants:60
    Part of the Study Programme:
    • Master (research-oriented) / Betriebswirtschaftslehre / PO 2017
    • Bachelor (research-oriented) / Materialchemie / PO 2018
    • Master (research-oriented) / Materialchemie / PO 2018
    • Master (research-oriented) / Transformation Studies / PO 2024
    • Bachelor (research-oriented) / Wirtschaftsinformatik / PO 2024
     This module has been approved for the general studies.
    Remarks:None
    Module Components:Lecture and Excercise
    Components to be offered in the Current Semester: