Brusch, Michael; Brusch, Ines; Stüber, Eva (ECDA/GfKl, 2019)

Influence of Error Factors in Marketing Research: A Monte Carlo Method Based Analysis in the Retail Context

Influence of Error Factors in Marketing Research: A Monte Carlo Method Based Analysis in the Retail Context, European Conference on Data Analysis (ECDA/GfKl 2019), Bayreuth, 03/2019.