Reichstein, Thomas; Dost, Florian (EBES, 2024)

Attention! The Impact of Attention on Social Media Engagement - An Eye Tracking Approach

Reichstein, Thomas; Dost, Florian (EBES, 2024). Attention! The Impact of Attention on Social Media Engagement - An Eye Tracking Approach. 2024 47th Eurasia Business and Economics Society Conference, Berlin, Germany