Rese, Pantano, Baier Eirass 2015

Rese, Alexandra; Pantano, Elonora; Baier, Daniel: Cross Cultural Analysis of the Acceptance of Technology-Based Innovations at the Point of Sale: The Case of Ray-Ban Virtual Mirror, 22nd International Conference on Recent Advances in Retailing and Consumer Services (EIRASS2015), Montreal, Canada, July 27-30, 2015.