Baier, Rese, Schreiber 2015
Baier, Daniel; Rese, Alexandra; Schreiber, Stefanie: Measuring the Acceptance of New Technolo-gies in Marketing: Surveys vs. Online Reviews. European Conference on Data Analysis (ECDA 2015), Colchester, September 3, 2015.
Baier, Daniel; Rese, Alexandra; Schreiber, Stefanie: Measuring the Acceptance of New Technolo-gies in Marketing: Surveys vs. Online Reviews. European Conference on Data Analysis (ECDA 2015), Colchester, September 3, 2015.