Business Model Management

Considering the current environmental conditions, existing business models are being strongly influenced by diverse factors e.g. new technology, consumer behaviour or legal/political changes. In the past long life cycles of products were possible and stable; high returns were generated in many industries. Today, short market cycles and challenging production circumstances lead to notably less profitability. Hence, businesses are obliged to verify and refine their business models in order to exploit earning benefits and prevent economic risks. Systematic business models gain more importance for the entrepreneurial success. In the context of business model management, the Chair of Production and Operations Management examines life cycle management of business models, the influence of various environmental factors on the stability of business models and further develops solutions for assessing their evolution. This happens especially during the development of value creation chains and networks, which arise in the field of product-market combination and the resulting revenue mechanism of business models.

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