Phieler, Ulrike; Dost, Florian (EMAC, 2024)

The Dual Role of Engagement in Seeding Campaigns

Phieler, Ulrike; Dost, Florian (EMAC, 2024). The Dual Role of Engagement in Seeding Campaigns. 2024 The 53rd Annual Conference of The European Marketing Academy, Bucharest, Romania