Identifying Revenue Leader Seeds with Reservation Price Ranges

Attention! The Impact of Attention on Social Media Engagement - An Eye Tracking Approach

A Multiple Boundary Conditions Comparison of the Participative Pricing Mechanisms Pick-Your-Price and Pay-What-You-Want

Influence of entertaining content in social media marketing for a health service provider

Approaching very old people: Rely on traditions and don’t forget to call

Attention please! How attention drives social media engagement

When influencers promote their own products: Trust perceptions following explicit versus implicit promotion styles

Captivate Your Audience: Suggestions for Enhancing Social Media Engagement Through Captions

The Influence of Participative Pricing Mechanisms on Purchase Decisions - an Empirical Comparison of PWYW, PYP, and Fixed Price

Promoting Price Discounts across Channels: The Role of Discount Level and Product Sales Frequency