Dost, Florian, Jens Sievert, & Martin Oetting (ACR, 2010)
Dost, Florian, Jens Sievert, & Martin Oetting (2010), Introducing the WOM Transmitter in Generational Word of Mouth, Advances in Consumer Research 38.
Dost, Florian, Jens Sievert, & Martin Oetting (2010), Introducing the WOM Transmitter in Generational Word of Mouth, Advances in Consumer Research 38.