Dost, Florian (EMAC, 2016)

Empirically Confirming the Bidirectional Link Between Advertising and Aggregate Consumption with a Nonlinear Causality Test

Dost, Florian (2016), Empirically Confirming the Bidirectional Link Between Advertising and Aggregate Consumption with a Nonlinear Causality Test. 45th EMAC Conference, Oslo, Norway.