Dost, Florian & Ulrike Phieler (ICIS, 2018)

Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign

Dost, Florian & Ulrike Phieler (2018), Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign. 39th International Conference on Information Systems.