Phieler, Ulrike; Dost, Florian (EMAC, 2023)

Setting Up Seeded Marketing Campaigns With Nano-Influencers For Activity, Sales, and Return-On-Investment

Phieler, Ulrike; Dost, Florian (EMAC, 2023), Setting Up Seeded Marketing Campaigns With Nano-Influencers For Activity, Sales, and Return-On-Investment. 2023 EMAC Annual Conference, Odense, Denmark