Maier, Erik; Dost, Florian (EMAC, 2023)

Promoting Price Discounts across Channels: The Role of Discount Level and Product Sales Frequency

Maier, Erik; Dost, Florian (EMAC, 2023), Promoting Price Discounts across Channels: The Role of Discount Level and Product Sales Frequency. 2023 EMAC Annual Conference, Odense, Denmark