Werner, Bastian; Dost, Florian; Ahmed, Sheraz (IMTC, 2024)
Werner, Bastian; Ahmed, Sheraz; Dost, Florian (IMTC, 2024), The Influence of Participative Pricing Mechanisms on Purchase Decisions - an Empirical Comparison of PWYW, PYP, and Fixed Price, International Marketing Trends Conference 2024, Venice, Italy,
URL: https://archives.marketing-trends-congress.com/2024/pages/PDF/111.pdf
ISBN: 978-2-490372-18-8