• Rennie, Nicola, Catherine Cleophas, Adam M. Sykulski, & Florian Dost (2021), Identifying and responding to outlier demand in revenue management. European Journal of Operational Research. https://doi.org/10.1016/j.ejor.2021.01.002
• Frese, Tobias, Ingmar Geiger & Florian Dost (2020), An empirical investigation of
  determinants of effectual and causal decision logics in online and high-tech
  start-up firms. Small Business Economics, 54(3), 641-664. https://doi.org/10.1007/s11187-019-00147-8
• Dost, Florian, Ulrike Phieler, Michael Haenlein & Barak Libai (2019), Seeding as
  Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast
  Moving Consumer Goods. Journal of Marketing 83(2), 62-81. https://doi.org/10.1177/0022242918817000
• Soellner, Johanna & Florian Dost (2019), Exploring the Selective Use of Ad
  Blockers and Testing Banner Appeals to Reduce Ad Blocking. Journal of
  Advertising 48(3), 302-312. https://doi.org/10.1080/00913367.2019.1613699  
• Pannhorst, Matthias & Florian Dost (2019), Marketing innovations to old-age
  consumers: A dynamic Bass model for different life stages. Technological
  Forecasting and Social Change 140(2), 315-327. https://doi.org/10.1016/j.techfore.2018.12.022
• Dost, Florian & Erik Maier (2018), E-Commerce Effects on Energy Consumption –
  A Multi-Year Ecosystem-Level Assessment. Journal of Industrial Ecology, 22,
  799-812. https://doi.org/10.1111/jiec.12639
• Maier, Erik & Florian Dost (2018), Fluent Contextual Image Backgrounds Enhance
  Mental Imagery and Evaluations of Experience Products. Journal of Retailing
  and Consumer Services, 45, 207-220. https://doi.org/10.1016/j.jretconser.2018.09.006
• Maier, Erik & Florian Dost (2018), The positive effect of contextual image
  backgrounds on fluency and liking. Journal of Retailing and Consumer Services,
  40, 109-116. https://doi.org/10.1016/j.jretconser.2017.09.003
• Dost, Florian & Ingmar Geiger (2017), Value-based pricing in competitive
  situations with multi-product price-response maps. Journal of Business
  Research, 76(July), 219-236. https://doi.org/10.1016/j.jbusres.2017.01.004
• Bogodistov, Yevgen & Florian Dost (2017), Proximity Begins with a Smile, But
  Which One? Associating Non-duchenne Smiles with Higher Psychological
  Distance. Frontiers in Psychology, 8:1374. https://doi.org/10.3389/fpsyg.2017.01374
• Dost, Florian, Jens Sievert & David Kassim (2016), Revisiting firm-created word of
  mouth: High-value versus low-value seed selection. International Journal of
  Research in Marketing, 33(1), 236-239. https://doi.org/10.1016/j.ijresmar.2016.01.002
• Tarrahi, Farid, Martin Eisend & Florian Dost (2016), A meta-analysis of price
  change fairness perceptions. International Journal of Research in Marketing,
  33(1), 199-203. https://doi.org/10.1016/j.ijresmar.2015.10.004
• Geiger, Ingmar, Florian Dost, Alejandro Schönhoff & Michael Kleinaltenkamp
  (2015), Which types of multi-stage marketing increase direct customers’
  willingness-to-pay? Evidence from a scenario-based experiment in a B2B
  setting. Industrial Marketing Management, 47(2), 175-189. https://doi.org/10.1016/j.indmarman.2015.02.042
• Maier, Erik, Robert Wilken & Florian Dost (2015), The double benefits of
  consumer certainty: combining risk and range effects. Marketing Letters, 26(4),
  473-488. https://doi.org/10.1007/s11002-014-9282-5
• Dost, Florian (2015), A non-linear causal network of marketing channel system
  structure. Journal of Retailing and Consumer Services, 23, 49-57. https://doi.org/10.1016/j.jretconser.2014.11.005
• Dost, Florian, Robert Wilken, Maik Eisenbeiß & Bernd Skiera (2014), On the Edge
  of Buying – A Targeting Approach Based on Consumers’ Willingness-to-pay
  Ranges. Journal of Retailing, 90(3), 393-407. https://doi.org/10.1016/j.jretai.2014.03.007
• Dost, Florian & Robert Wilken (2012), Measuring Willingness to Pay as a Range,
  Revisited: When Should We Care? International Journal of Research in
  Marketing, 29(2), 148–166. https://doi.org/10.1016/j.ijresmar.2011.09.003

Aktuell: (SoSe 2025) 

• Vorlesung ABWL III 
• Vorlesung Digital Marketing 
• Vorlesung International Marketing 
• Seminar Marketing (Bachelor/Master)

Vergangen: 

• Vorlesung Quantitative Datenanalyse (ab WS 20/21)
• Vorlesung Marketing-Management (ab WS 20/21)
• Vorlesung Marktforschung 

• American Marketing Association (AMA)
• Centre for Marketing Analytics and Forecasting – Lancaster University
• Data Science Institute – Lancaster University
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