Univ.-Prof. Dr. rer. pol. Florian Dost

University Professor in Marketing
within the BTU Cottbus-Senftenberg

Honorary Professor in Management Sciences & Marketing
within the Alliance Manchester Business School

Erich-Weinert-Straße 1
03046 Cottbus

Lehrgebäude 10, Zi. 414a

T +49 (0) 355 69 2923
florian.dost(at)b-tu.de

Sprechzeiten

nur nach Vereinbarung 

Wissenschaftlicher Lebenslauf und berufliche Erfahrungen / Employment and Experience

Employment and Experience

  • 09/2020 – : Honorary Professor in Management Sciences & Marketing
                       within the Alliance Manchester Business School
  • 09/2020    : Professor (Chair) for Marketing
                       Brandenburg University of Technology Cottbus-Senftenberg
  • 04/2019 – : Senior Lecturer for Marketing
    08/2020      Alliance Manchester Business School, Management Sciences & Marketing Division
  • 09/2017 – : Senior Lecturer for Marketing Analytics
    03/2019      Lancaster University Management School, Management Science Department
                       Focus: Non-linear Time Series Models, Economic Ecosystem Modeling, Causality
  • 10/2012 – : Junior Professor of Business Administration and Marketing
    08/2017      European University Viadrina, Frankfurt (Oder)
                       Focus: Word-of-mouth Marketing, Pricing
  • 04/2012 – : Scientific Consultant – IFWOM GmbH, Berlin
    12/2019      Focus: Word-of-mouth, Product innovation, Prototype testing, Market research
  • 12/2011 – : Data Scientist – TRND AG, Munich
    10/2012      Focus: Word-of-mouth, Market research, Collaborative Marketing
  • 07/2008 – : Research Assistant – ESCP Europe Berlin
    11/2011       International Marketing – Prof. Dr. Robert Wilken
                       Focus: Willingness-to-pay, Incentive-aligned measurement
  • 01 – 06/    : Research Assistant –University of Muenster
    2008           Institute of Prof. Dr. Dr. h.c. K. Backhaus
                       Focus: Multivariate methods
  • 05 – 08/    : Internship – Siemens Management Consulting (SMC), Munich
    2006           Focus: Design-to-cost
  • 09/2005 – : Student Research Assistant – Technical University Berlin
    03/2006      Institute for Technology and Management – Prof. Dr. Dr. h.c. K. Backhaus

Education and Degrees

  • 03/2012    : Dr. rer. pol. (PhD) Business Administration – ESCP Europe Berlin
                       Topic: “Willingness-to-Pay-as-a-Range”
  • 12/2007    : Dipl.-Ing. Industrial Engineering – Technische Universität Berlin
                       Thesis “Biofuels from plant oil”, received Hermann-Appel-Price 2008
Veröffentlichungen / Publications
  • Rennie, Nicola, Catherine Cleophas, Adam M. Sykulski, & Florian Dost (2021), Identifying and responding to outlier demand in revenue management. European Journal of Operational Research. https://doi.org/10.1016/j.ejor.2021.01.002
  • Frese, Tobias, Ingmar Geiger & Florian Dost (2020), An empirical investigation of
    determinants of effectual and causal decision logics in online and high-tech
    start-up firms. Small Business Economics, 54(3), 641-664. https://doi.org/10.1007/s11187-019-00147-8
  • Dost, Florian, Ulrike Phieler, Michael Haenlein & Barak Libai (2019), Seeding as
    Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast
    Moving Consumer Goods. Journal of Marketing 83(2), 62-81. https://doi.org/10.1177/0022242918817000
  • Soellner, Johanna & Florian Dost (2019), Exploring the Selective Use of Ad
    Blockers and Testing Banner Appeals to Reduce Ad Blocking. Journal of
    Advertising 48(3), 302-312. https://doi.org/10.1080/00913367.2019.1613699  
  • Pannhorst, Matthias & Florian Dost (2019), Marketing innovations to old-age
    consumers: A dynamic Bass model for different life stages. Technological
    Forecasting and Social Change 140(2), 315-327. https://doi.org/10.1016/j.techfore.2018.12.022
  • Dost, Florian & Erik Maier (2018), E-Commerce Effects on Energy Consumption –
    A Multi-Year Ecosystem-Level Assessment. Journal of Industrial Ecology, 22,
    799-812. https://doi.org/10.1111/jiec.12639
  • Maier, Erik & Florian Dost (2018), Fluent Contextual Image Backgrounds Enhance
    Mental Imagery and Evaluations of Experience Products. Journal of Retailing
    and Consumer Services, 45, 207-220. https://doi.org/10.1016/j.jretconser.2018.09.006
  • Maier, Erik & Florian Dost (2018), The positive effect of contextual image
    backgrounds on fluency and liking. Journal of Retailing and Consumer Services,
    40, 109-116. https://doi.org/10.1016/j.jretconser.2017.09.003
  • Dost, Florian & Ingmar Geiger (2017), Value-based pricing in competitive
    situations with multi-product price-response maps. Journal of Business
    Research, 76(July), 219-236. https://doi.org/10.1016/j.jbusres.2017.01.004
  • Bogodistov, Yevgen & Florian Dost (2017), Proximity Begins with a Smile, But
    Which One? Associating Non-duchenne Smiles with Higher Psychological
    Distance. Frontiers in Psychology, 8:1374. https://doi.org/10.3389/fpsyg.2017.01374
  • Dost, Florian, Jens Sievert & David Kassim (2016), Revisiting firm-created word of
    mouth: High-value versus low-value seed selection. International Journal of
    Research in Marketing, 33(1), 236-239. https://doi.org/10.1016/j.ijresmar.2016.01.002
  • Tarrahi, Farid, Martin Eisend & Florian Dost (2016), A meta-analysis of price
    change fairness perceptions. International Journal of Research in Marketing,
    33(1), 199-203. https://doi.org/10.1016/j.ijresmar.2015.10.004
  • Geiger, Ingmar, Florian Dost, Alejandro Schönhoff & Michael Kleinaltenkamp
    (2015)
    , Which types of multi-stage marketing increase direct customers’
    willingness-to-pay? Evidence from a scenario-based experiment in a B2B
    setting. Industrial Marketing Management, 47(2), 175-189. https://doi.org/10.1016/j.indmarman.2015.02.042
  • Maier, Erik, Robert Wilken & Florian Dost (2015), The double benefits of
    consumer certainty: combining risk and range effects. Marketing Letters, 26(4),
    473-488. https://doi.org/10.1007/s11002-014-9282-5
  • Dost, Florian (2015), A non-linear causal network of marketing channel system
    structure. Journal of Retailing and Consumer Services, 23, 49-57. https://doi.org/10.1016/j.jretconser.2014.11.005
  • Dost, Florian, Robert Wilken, Maik Eisenbeiß & Bernd Skiera (2014), On the Edge
    of Buying – A Targeting Approach Based on Consumers’ Willingness-to-pay
    Ranges. Journal of Retailing, 90(3), 393-407. https://doi.org/10.1016/j.jretai.2014.03.007
  • Dost, Florian & Robert Wilken (2012), Measuring Willingness to Pay as a Range,
    Revisited: When Should We Care? International Journal of Research in
    Marketing, 29(2), 148–166. https://doi.org/10.1016/j.ijresmar.2011.09.003
Vorträge / Conference Proceedings

Dost, Florian (EMAC, 2016)

Empirically Confirming the Bidirectional Link Between Advertising and Aggregate Consumption with a Nonlinear Causality Test

Lehrveranstaltungen / Teaching
  • Vorlesung Quantitative Datenanalyse (ab WS 20/21)
  • Vorlesung Marketing-Management (ab WS 20/21)
Mitgliedschaften in wissenschaftlichen Vereinigungen / Memberships
  • American Marketing Association (AMA)
  • Centre for Marketing Analytics and Forecasting – Lancaster University
  • Data Science Institute – Lancaster University
  • European Marketing Academy (EMAC)
  • INFORMS
  • Verband der Hochschullehrer für Betriebswirtschaft (VHB)
     

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