Anthropology: An Entrepreneurial Discipline (article)
Dr. Lora Koycheva´s most recent article 'Anthropology: An Entrepreneurial Discipline' appeared in the latest issue of Journal of Business Anthropology. In the article, Dr. Koycheva showcases how anthropologists and founders share affinities of practice, specifically examining uncertainty, failure, and pivoting as fundamental to both how anthropological knowledge is generated and how venture creation unfolds.
Open access here: https://rauli.cbs.dk/index.php/jba/article/view/7535